From Creator to Curator: The Designer’s New Reality

Design has always been part of my life. My father began his career in the 1960s, when layout meant rulers, X-Acto knives, and press-on type. I grew up surrounded by that energy, and later witnessed the shift from handcraft to digital tools—and now, into the era of artificial intelligence.

AI can generate logos, posters, even full visual systems in seconds. But speed isn’t everything. The crucial skill remains judgment—the ability to decide what works, what doesn’t, and why.

Recently, I tested AI for a visual design project. It produced dozens of polished options instantly. Impressive, yes—but none carried the story of the project, or the nuance of the culture it needed to speak to. That gap reminded me: tools don’t create meaning, people do.

AI doesn’t erase the need for designers—it reshapes it. We are no longer only creators. We are curators, editors, and guides. Our task is to channel AI’s efficiency into outcomes that serve vision, ethics, and humanity.

In the end, the future of design won’t be defined by how fast machines generate, but by how thoughtfully we choose.

Read the original post on LinkedIn

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Designers as Curators, Not Machines

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Designing for Timelessness in the Age of AI