Designers as Curators, Not Machines

After my last post, a thought provoking conversation with my former professor, christopher austopchuk, stayed with me.

He raised a vital question about AI and design: As automation expands, are non creatives seizing the curator role and are we in danger of turning designers back into something more mechanical?

We’re already seeing this in large organisations, where designers risk becoming tools for executing someone else’s vision almost like a return to the cut and paste era, rather than creative visionaries.

It reminds me of cooking: anyone can follow a recipe, but true mastery lies in understanding ingredients, knowing when to add and crucially, when to subtract.

Design is far more than assembling visuals. It’s the intentional process of shaping experiences that let ideas resonate and endure. The human layer taste, judgment, and curatorial vision cannot be replicated by automation.

As Christopher Austopchuk put it, “There is a danger of the diminishment of the value of the creative mind, it is insightful bespoke solutions, and the human contact and face to face understanding that AI lacks.”

As AI democratises access to design tools, we must protect what makes creative work human. Designers are not machines we’re stewards of meaning, clarity, and presence.

The hero Image: A supper club I co-created at Becco Oslo. a reminder that design, at its core, is orchestration: taste, timing, and emotion. Read more: https://lnkd.in/ddEvWEYT

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Design is translation

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From Creator to Curator: The Designer’s New Reality