Understanding Offshore Wind with Havvind

Leading the design for Norway's authoritative offshore wind platform, building brand credibility and digital presence from the ground up in 10 weeks.

Client: frog + Havvind.no

My role: Design Lead & Designer

Team: Strategic Lead, UX/UI Designer

Timeline: January – May 2024

Services: Brand Strategy, Visual Identity,
Web Design

Making the invisible visible

When frog partnered with the Norwegian Competence Center for Offshore Wind, Havvind faced a fundamental challenge: establishing credibility in a highly competitive, technically complex sector from complete obscurity.

As Design Lead, I worked with our strategic lead and UX designer to transform Havvind into a recognized authority. My role was translating offshore wind's complexity into a clear, accessible brand and digital experience, building trust through quality-assured, research-based information that could serve decision-makers, industry professionals, journalists, and the general public.

The Design Challenge

Havvind was completely unknown in offshore wind markets where credibility is everything. Through stakeholder workshops, we discovered that in this polarized environment, trust comes from addressing difficult questions transparently—not avoiding them.

As design lead, I needed to create a visual and digital identity that communicated scientific rigor, transparency, and accessibility while establishing authority without arrogance. With major industry events approaching, we had just 10 weeks from strategy to launch.

My Design Approach

Building on strategic groundwork from 2023, I led the visual identity and web design through intensive stakeholder workshops in early 2024. My approach centered on collaborative design—ensuring visual decisions reinforced strategic positioning while achieving team alignment from day one.

Brand & Identity

  • Visual identity expressing scientific credibility

  • Color palette balancing authority with approachability

  • Typography for complex information hierarchy

Digital Platform

  • Information architecture for diverse audiences

  • Responsive design system

  • Content templates and editorial guidelines

Core Design Principles

Clarity through Simplicity: Clean hierarchies and generous whitespace let complex content breathe, reducing cognitive load.

Scientific Credibility: Every choice reinforced trust, avoiding trendy flourishes for authoritative aesthetics that communicate "research-based and reliable."

Flexible System: Modular components accommodate different content types while maintaining design integrity as the platform grows.

Working with our development team, we designed custom Sanity.io content models, editorial workflows with built-in design constraints, and template variations, giving the client independence while preserving quality. Beyond digital, I created brand applications for the launch campaign at Offshore Wind Days and ONS Conference 2024.

Impact & Results

10 weeks

From first workshop to full brand launch, brand strategy, visual identity, and complete digital platform

800+

C-level stakeholders reached through strategic launch campaign at major industry events

50+

Science-based articles published in the first months, all using the design system I created

Record

Website traffic during Offshore Wind Days 2024 and ONS Conference in Stavanger

This project was featured on frog's homepage as a showcase of strategic brand and digital design excellence and nominated as a finalist for frog’s global Make Your Mark Award.

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