Have you ever looked at a prehistoric arrowhead?
Not as a museum artifact, but as a design decision.
Somewhere, thousands of years ago, a human stood shaping stone with intention. Edges refined. Weight balanced. Form serving purpose.
That arrowhead was a breakthrough. The moment an ape became a designer.
Fast forward: I hold an iPhone and realize the lineage is the same. Now we’re training AI models, shaping intelligence itself to respond to our intent.
Different materials. Different tools. Same obsession.
We perfect things until they disappear.
True design becomes silent, unnoticed when it works, obvious only when it fails. Whether it’s a flint arrowhead, a frictionless UI, or an AI that anticipates what you need, the goal hasn’t changed.
Reduce friction. Increase capability. Elevate the human.
Design is not about novelty. It’s continuity.
The arrow became an interface. The interface became an intelligent system. But the human impulse remains unchanged.
To shape the world so it responds to our intent.
Maybe design has always been this: Not decoration, but evolution made visible.